Our Brands
Shantinath Detergents Brands – Safed, Sparkle and Champion Blue
Shantinath Detergents is an Indian home-care products company developing and marketing trusted cleaning brands for everyday household needs.
Our brand portfolio includes Safed, Sparkle, and Champion Blue, covering laundry care, dishwashing and premium fabric cleaning solutions.
Each brand serves a distinct consumer need while sharing Shantinath Detergents’ focus on product quality, consumer needs, innovation and value.
Safed Detergent – Everyday Laundry Cleaning & Stain Removal
Safed is a laundry detergent brand from Shantinath Detergents, designed for everyday clothes washing and effective stain cleaning.
Safed detergent products are developed to help clean common everyday stains including dirt, mud, food, oil, tea and coffee.
Safed is designed for
- Everyday clothes washing
- Stain cleaning
- Dirt and grime removal
- Regular household laundry
- Fresh and clean clothes
Safed Product Category
Laundry Detergent | Detergent Powder | Fabric Cleaning
Safed Brand Positioning
Powerful everyday cleaning for Indian households.
Sparkle Dishwash – Dishwashing Solutions for Everyday Kitchen Cleaning
Sparkle is a dishwashing brand from Shantinath Detergents, developed for everyday kitchen cleaning.
Sparkle dishwashing products are designed to help remove oil, grease, food residue and unpleasant odours from everyday utensils.
The brand offers dishwashing solutions in convenient formats for different household cleaning needs.
Sparkle is designed for
- Dishwashing
- Grease and oil cleaning
- Food-residue removal
- Everyday utensil cleaning
- Kitchen freshness
Sparkle Product Category
Dishwash Liquid | Dishwash Bar | Kitchen Cleaning
Sparkle Brand Positioning
Powerful dishwashing for a sparkling kitchen.
[Explore Sparkle →]
Champion Blue – Premium Detergent Powder for Stain & Colour Care
Champion Blue is a premium detergent brand from Shantinath Detergents, developed for consumers looking for powerful laundry cleaning with colour-care benefits.
Champion Blue features Stain Go Colour Pro Technology, designed to help remove stubborn everyday stains while helping maintain the original appearance of coloured clothes.
The product combines stain-cleaning performance, colour care and fragrance for a premium laundry experience.
Champion Blue is designed for
- Tough stain cleaning
- Coloured clothes
- Everyday laundry
- Fabric colour care
- Freshness after washing
Champion Blue Product Category
Premium Detergent Powder | Laundry Care | Stain Removal | Colour Care
Champion Blue Brand Positioning
Premium cleaning with powerful stain and colour care.
[Explore Champion Blue →]