With home improvement trends aligning with well-being goals, the cleaning solutions are also upgrading themselves to address changing requirements. The new-age home needs appropriate cleaning agents to look beautiful and spotless. Shantinath Detergents Pvt. Ltd (SDPL) is the leading name in the home cleaning solution segment. SDPL is ruling the Eastern Indian market of detergent and dishwash as the manufacturer and marketer of leading brands.
Since its inception in 1983, the Chairman of the group, Mr. Vinod Kumar Jain, has been driving Safechem Industries towards sustainable growth with his visionary leadership. His dream to create an affordable fabric detergent took wings with Safed which has become a household name.
Everyday Brands. Better Living. Cleaner Homes.
Our trusted products make everyday life cleaner, easier, and better.
Safed Detergent
Sparkle Dishwash
Champion Blue Detergent
Our Manufacturing Journey
- Our journey began with a 1,500 sq. ft. factory in Kashipur.
- Over the years, our manufacturing capabilities expanded to Kamarhati, Agarpara, Guwahati, Rajasthan and Alwar (UP).
- Our growing manufacturing network continues to support quality, consistency and efficient production.
Our Growth Story
Market Expansion Journey of Safed: We first entered the market of West Bengal, which remains the foundation of our growth. We then expanded to Assam, North East, Bihar, Jharkhand, and Odisha. Today, Safed is proudly available in Rajasthan, Uttar Pradesh, Delhi, and Chhattisgarh. Rooted in the East and expanding across India, Safed continues to bring trusted cleaning solutions to more homes every day — with the same commitment to quality that started our journey in Kashipur. One Vision. One Brand. Growing Across India.
WHY SHANTINATH?
Built on Experience. Driven by Innovation.
Consumer Understanding
We listen to consumers and understand their everyday cleaning requirements.
Quality remains central to our product development and manufacturing approach.
Our teams continuously explore new products, formulations and processes.
Our portfolio covers multiple home-cleaning needs across laundry, dishwashing and fabric care.
Our brands have established a strong and growing footprint across key regional markets. While maintaining a deeply rooted leadership presence in Eastern India, we have expanded our reach into dynamic northern and central markets, including Rajasthan, Uttar Pradesh, Delhi, and Chhattisgarh.
Our growth is supported by our employees, distributors, retailers, business partners and consumers.
Achievement
A Proud Moment for Safed Detergent!
We are delighted to share that Safed Detergent’s Mother’s Day Film 2025 has been honoured with the Best Social Cause Film of 2025 award at the Adgully CMO Charcha MAA Awards 2026.
This recognition is truly special to us because the film celebrates the strength of mothers who rise beyond society’s “Daag aur Bhed” and inspire the next generation through strong values, love and resilience.
At Safed, we believe that meaningful stories can create meaningful conversations. We are grateful that our message connected with audiences and received this prestigious recognition.
WORK WITH SDPL
The SPDL workforce has been instrumental in realising the aspirations of the leadership. They have demonstrated hard work, honesty, and dedication. Since the last 40 years, we have stayed true to our business with passion, integrity, and excellence.
Contact us
Connect with us for product enquiries, business opportunities, and customer support. We’re always happy to hear from you.