About Us

As modern homes increasingly focus on cleanliness, hygiene, and well-being, the need for reliable and effective cleaning products continues to grow. Safed, a trusted home cleaning brand from Shantinath Detergents Pvt. Ltd. (SDPL), is helping Indian households keep their clothes and kitchens clean with practical, affordable and dependable cleaning solutions.

With a strong presence across Eastern India and an expanding footprint across the country, SDPL has built its reputation as a manufacturer and marketer of trusted detergent and dishwash products. The company’s journey combines decades of manufacturing experience, market understanding and a commitment to delivering quality cleaning solutions for everyday households.

A Legacy Built on Trust Since 1983

The story of Safed began in 1983, under the leadership of Mr. Vinod Kumar Jain, Chairman of the group. His vision was simple yet ambitious: to develop an affordable fabric detergent that could meet the everyday cleaning needs of Indian families.

That vision gave rise to Safed, which gradually grew from a regional detergent brand into a recognised household name.

Over the decades, Safed has continued to evolve with changing consumer needs while staying focused on the fundamentals that matter most in home cleaning — quality, affordability, consistency and trust.

From a 1,500 Sq. Ft. Factory to a Growing Manufacturing Network

Safed’s manufacturing journey started with a modest 1,500 sq. ft. factory in Kashipur. What began as a small manufacturing operation has steadily developed into a wider production network.

Today, the group’s manufacturing presence extends across locations including:

• Kamarhati

• Agarpara

• Guwahati

• Rajasthan

• Alwar, Uttar Pradesh

This expanding manufacturing network enables SDPL to support consistent production, quality standards and efficient distribution as demand for its cleaning products continues to grow.

Safed’s Market Expansion Across India

Safed’s growth has been closely connected with its understanding of regional markets and consumer requirements.

The brand first established itself in West Bengal, which continues to be an important foundation of its journey. From there, Safed expanded into Assam and the wider North East, followed by markets such as Bihar, Jharkhand and Odisha.

With growing distribution and market reach, Safed is now also available across:

• Rajasthan

• Uttar Pradesh

• Delhi

• Chhattisgarh

This expansion reflects Safed’s journey from an Eastern India-focused detergent brand to a growing cleaning-products brand serving households across multiple regions of India.

Cleaning Solutions Designed for Everyday Homes

Today’s consumers look for cleaning products that fit naturally into their daily routines. Whether it is washing clothes or keeping the kitchen clean, household cleaning solutions need to balance effectiveness, convenience and affordability.

Through its detergent and dishwash portfolio, SDPL aims to address these everyday requirements with products designed for Indian households.

The company’s approach combines manufacturing capabilities, regional market experience and a growing distribution network to make its cleaning solutions accessible to more consumers.

Why Safed Continues to Grow

Safed’s journey is built around a few core principles:

Quality: Maintaining consistency across products and manufacturing operations.

Affordability: Developing cleaning solutions that remain accessible to everyday households.

Manufacturing Strength: Building production capabilities to support growing market demand.

Regional Understanding: Growing from Eastern India while responding to the cleaning needs of consumers across different markets.

Long-Term Vision: Expanding the brand while retaining the trust built over decades.

From Eastern India to Homes Across India

Safed’s story is one of steady expansion — from a 1,500 sq. ft. factory in Kashipur to a growing manufacturing and distribution network serving consumers across multiple Indian states.

What started with a vision for an affordable fabric detergent has developed into a broader home-cleaning business encompassing detergent and dishwash solutions.

As Safed continues its journey across India, its focus remains on making trusted cleaning solutions available to more households while building on the values that have shaped the brand since 1983.

One Vision. One Brand. Growing Across India.

Safed continues to build its journey from its roots in Eastern India towards a wider national presence — bringing dependable cleaning solutions to more Indian homes every day.

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