SDPL VISION
To be best in class in the home cleaning business by providing a product mix superior in quality and diverse in range, delivering customer delight and actively contributing to a cleaner world by enhancing our production processes’ environmental footprint and engaging in clean business practices for sustainability all across.
SDPL MISSION
To make our brand and products synonymous with cleanliness for our consumers, to double sales and establish a strong East India presence in the next 3 years while maximising benefits for all stakeholders. This shall be ensured through continuous innovations and adherence to strict quality assurance policies, better distribution and a customer centric organisational attitude, making the work environment better.
SDPL Core Values
- Customer comes first – believe in it and work towards it.
- Give back to society.
- Forever be curious and see no end to learning.
- Quality is most important. Do not compromise on quality.
- We keep working towards improvisations and innovations for we believe everything has scope for improvement – ‘perfect’ does not exist.
- Take action – Act.
- Accountability – Take ownership of our work and be ready to be held accountable for it. Take Responsibility.
- Integrity – Not just do the right thing, do it in the right manner.
- Build Trust among all stakeholders and work endlessly to keep that trust.
- Learn to listen and listen to learn. Be Open. Include.
- Nurture Entrepreneurship.